Hey guys and girls! I visited Beatrice’s blog at: http://portrayalsofwomen.wordpress.com. She had an interesting discussion (DOVE Campaign for Real Beauty) about the Dove real women campaign and how it is a great thing in modern advertising. Though I agree, I had to point out that what we see might not be exactly what they say we see. Unfortunately advertising likes to exploit both men and women in advertising for money and power no matter what the consequences. It’s no good but it happens.
So I was just at BIG Mike’s Blog (Michal Palous) see here: http://effectivenessofinternationalads.blogspot.com
You should really check out the section called: What is Meant by Effectiveness of International Advertising? There he expresses the different forms of international advertising as well as the modern connection ad influence it has on a global scale. Me, being an American, I we not exposed to many international advertisements as most people are here in Prague. I have to say, and did on the post, that the next big thing is Virial video advertising… just you wait.
Hold UP! The most anticipated film by creator of Supersize Me Morgan Spurlock is covered by our one and only: Karolina Hejcmanova at http://theproductplacementblog.blogspot.com. Take a look at the section The Greatest Movie Ever Sold. I pointed out how interesting this film is in the aspect of transparency. The film both explains and bashes (in a way) product placement, yet is completely funded by product placement. Great film and great way t depict advertising manipulation and control.
So I recommend that you one: take the political communication class… if you don’t have to… and two: take a look at Barbora Netolická’s blog about political advertising. http://advertisinglimited.blogspot.com/. The post I recommend is the one called Daisy Ad and Her Charm. I pointed out that negative political campaigns, though statistically not looked at as the most influential in terms of political advertising’s influance, are the most influential to me personally. Take a look and give her some support.
Last but not least, I had the pleasure to discuss the impact of ART ART ART in advertising and media, on society on Christina Kneitz’s blog fond here: http://artchanges.blogspot.com
In the section ART ART ART! I mentioned that art is also a great tool of manipulation and a healing treatment for many individuals. It is just very sad that it is so vastly used as a source of pricking our emotions to do or buy something. Let see what the future holds!
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