Tuesday, April 16, 2013
Thursday, March 14, 2013
Tuesday, May 17, 2011
Blog Recommendations
Hey guys and girls! I visited Beatrice’s blog at: http://portrayalsofwomen.wordpress.com. She had an interesting discussion (DOVE Campaign for Real Beauty) about the Dove real women campaign and how it is a great thing in modern advertising. Though I agree, I had to point out that what we see might not be exactly what they say we see. Unfortunately advertising likes to exploit both men and women in advertising for money and power no matter what the consequences. It’s no good but it happens.
So I was just at BIG Mike’s Blog (Michal Palous) see here: http://effectivenessofinternationalads.blogspot.com
You should really check out the section called: What is Meant by Effectiveness of International Advertising? There he expresses the different forms of international advertising as well as the modern connection ad influence it has on a global scale. Me, being an American, I we not exposed to many international advertisements as most people are here in Prague. I have to say, and did on the post, that the next big thing is Virial video advertising… just you wait.
Hold UP! The most anticipated film by creator of Supersize Me Morgan Spurlock is covered by our one and only: Karolina Hejcmanova at http://theproductplacementblog.blogspot.com. Take a look at the section The Greatest Movie Ever Sold. I pointed out how interesting this film is in the aspect of transparency. The film both explains and bashes (in a way) product placement, yet is completely funded by product placement. Great film and great way t depict advertising manipulation and control.
So I recommend that you one: take the political communication class… if you don’t have to… and two: take a look at Barbora Netolická’s blog about political advertising. http://advertisinglimited.blogspot.com/. The post I recommend is the one called Daisy Ad and Her Charm. I pointed out that negative political campaigns, though statistically not looked at as the most influential in terms of political advertising’s influance, are the most influential to me personally. Take a look and give her some support.
Last but not least, I had the pleasure to discuss the impact of ART ART ART in advertising and media, on society on Christina Kneitz’s blog fond here: http://artchanges.blogspot.com
In the section ART ART ART! I mentioned that art is also a great tool of manipulation and a healing treatment for many individuals. It is just very sad that it is so vastly used as a source of pricking our emotions to do or buy something. Let see what the future holds!
Sunday, May 8, 2011
"Talk to me," Google
With high demand and use of smartphones, Google started to realize that not only was it difficult to type in searches on the small screen, but – because not much development has been put into it in 2008 – the pages were loading supper slow.
So, Google being the genius they are, they started to develop a new way to search called: Grand Prix.
"In six weeks, engineers revamped mobile searching and hatched plans for new ways to search on the go, by talking or taking photos instead of typing."
Come on everyone... we want you to now talk to your phones!
This will open doors to the ability to translate signs, get info about products, and other things that relate to image recognition on your phone.
Related video: Introducing Word Lens (mobile video translation)
“I feel like a parent the second time around feels,” said Amit Singhal, Google employee. “You saw your first child grow at an amazing pace, and here we are with our second child, mobile, growing at the same pace and showing the same signs.”
What does this mean in respect to the Google generation?
How does this or will it affect students?
Let me know your thoughts!
Read article here: Google, a Giant in Mobile Search, Seeks New Ways to Make It Pay By CLAIRE CAIN MILLER
The Facebook Class
"ALL right, class, here’s your homework assignment: Devise an app. Get people to use it. Repeat."
In the fall of 2007, a class in Stanford college were told to create applications (apps) that could be downloaded (DL) and used for free on Facebook. Some of the students not only ended up getting Millions of users to DL and use their apps, but some started to make more CASH – when advertisers rolled in – then their professors!
This resulted in tons of jobs for the students and the start of a new model of entrepreneurship: "the lean start-up."
Unfortunately, this also has lead to The App Phenomenon... you may ask > Why unfortunately?
This app trend has unleash a new wave of WORTHLESS technology innovation > A Procrastination Bubble! With the help of wireless technology > iPhone and Android > you can now waist even more time outside the comfort of your home.
NICE!
It has also lead to an easier way to cheat on tests and not focus on your studies!
I have to say that I do respect the business side of app creation. Here is a few NICE quotes :)
“The Facebook platform was taking off, and there was this feeling of a gold rush,” said Mike Maples Jr., (investor and class attendee)
"The class, more than anything, set the tone for us to try to start something big,” says Mr. Baker, 32, Friend.ly’s C.E.O.
I feel that with the development of apps, these new media platforms are growing and growing to the point of complete attention takeover. What happened to the day of conversation, reading a paper book on the metro or writing notes in class with a pen?
Though this class learned a great lesson in business development and innovation... lets see them battle the future generations of laziness, obesity, and retardation.
NICE...
Wednesday, May 4, 2011
Academic Essay - New Media's Impact on Students
With the emergence of many new media platforms that are being integrated into all aspects of education, work, social interactions and everyday life, we are starting to see the increasing effects (both negative and positive) they can have on the basic development of students’ cognitive processes, problem solving and intellectual growth. Many young people have a fixated dependence on or feel a social obligation towards these public new media options: social networking sites, blogs, search engines, etc. Less than 10 years ago people found entertainment through television, simple two dimensional video games, movies, and spending time with friends, talking, laughing and calling each other on the phone.
With new media and the Internet, mediated communication and online information retrieval have become dominant forms of entertainment, available through the internet’s expansion of the free flow of information, social networking or other new media website platforms. The era of “snail mail”, calling on land-lines, going outside, playing board games, and expanding your mind through reading, researching in the library and communicating face-to-face, has been replaced by procrastinating, socially isolated, technologically depended students, parents, individuals world wide with a increasing habit and need towards the fast growth of technology, as well as the introduction to a social networking, and interdependence of people in this newly mounting technological paradigm.
Many students, academics, scientists, psychologists, researchers, and everyday business or common people rely exclusively on Internet communication to transact their affairs, making use of social networking and news sites to gather the information they need at a quick click of a button.
The free flow of information is grounded in a widely accessible platform that is mounting like a disease or virus that engulfs all past forms of obtaining information. For better or worse, there are effects on the maturing generations. Within this new media sphere, the ability to disperse user-generated content has expanded exponentially among all generations, and dramatically among the younger generations of students, and adults. These new media websites let their freely registered users share personal, illegally obtained, and private content, and are escalating rapidly within this developed net neutrality – the principle that the Internet should treat all content the same and equally.
Principle that the Internet should treat all content the same – all content is treated equally. Net neutrality gives internet users equality opportunity get publicity, express opinions and browse the publicly opened Internet. Websites like: Facebook, Twitter, Google, Bebo, Yahoo, and Youtube are not only worth a substantial amount of money, but this platform also brings in a high level of user use and advertising volume. Analyst firm eMarketer Incorporated estimates that Facebook’s ad spending will double to almost $4 billion in 2011 with 2.2 billion coming from the US alone. They also estimate that over 130 million people in the US will be using Facebook’s services in 2011, and over 150 million by 2013 (eMarketer.com). Twitter is expected to earn $150 million in advertising revenue for 2011 and $250 million in 2012. Facebook has more than 500 million active users, and in 2010 Youtube has exceeded over 2 billion views a day (eMarketer.com).
These new media platforms are attracting a market that includes all age ranges of users and provides content, information, material and news. The content that is made available, in any single day, is enough to keep an average person occupied for a lifetime. Along with addictive applications, quick search results, games, research capabilities, and anything that person desires; these new media corporations are developing these platforms for content distribution, readily available for the consumers at home.
Unfortunately, this overwhelming flow of information and modern attraction to these new internet platforms can lead to antisocial, un-social behavior and a distraction from other more important tasks; studying, exams, homework. This all dependence on your home computer, even as the quality of products is decreasing as might be expected by their geometric increase. And even at their best, some forms of information and entertainment are degraded in quality because they are digital simulacra of the genuine thing (movies, music, lectures, books, newsprint).
Related Web Pages to Visit!
Here are a few links to visit related to this blog as a whole:
1. In an article by James Temple called "All those tweets, apps, updates may drain brain," he looks at the influence of new media technology and multitasking on individuals. This will give you a more direct insight of the world of texting and multitasking that most of us do daily.
2. Though these suggestions are mainly for parents, Dr. Julie Weed wrote an article called: Setting limits for your multitasking teen, giving parents ways to help their teens from procrastinating and obsessing over new media outlets. There are some helpful tip and tools that all students can use when trying to get away from time wasters.
3. Here is a link to a video about Google and Verizon joining forces against Net Neutrality. It is called: Google Verizon attack Net Neutrality: That's Bullshit. The looks at the negative effects of getting rid of Net Neutrality and changing the flow of the internet as we know it. This is a bit unrelated to the topic, all will try to clarify the connection in the academic essay section.
Hope you Enjoy!
Subscribe to:
Posts (Atom)